Cities have many traditions that bring people together. Parades, festivals, and markets celebrate history and culture. In New York, there’s a big Thanksgiving Parade. In Tokyo, people enjoy cherry blossoms. Food, music, and crafts help keep these traditions going for everyone to enjoy. In Laguna Beach we have a tradition that is very different but just as important: the greeter.
The Greeter is a key reason why Laguna Beach is such a special place. Starting in 1880, Joe Lucas—who lived in Laguna Beach for 28 years—began a tradition where an unofficial greeter would wave and dance to visitors walking downtown. Since its start in the late 1880s, there have been a total of five greeters, with the current one, Michael Minutoli, becoming a Laguna Beach star.
Most of the greeters who have represented Laguna have spent 20-30 years making the streets of downtown more special. These greeter positions are completely voluntary and by choice. What makes the greeter’s job so beautiful is how well they connect with the community and make everyone’s day just by waving and smiling. Spending a day in Laguna, you will find the current Greeter by Main Beach interacting with the cars and people who walk by.
He has become a staple in the community, and everyone knows his name. Cars driving by will honk as they pass Michael and try to get his attention. People in the city try to make his day by paying for his food or helping him in any way. Michael even spreads his kindness by using his everyday quote, “Have a fun run in the Laguna Beach sun,” to runners who pass by him. That is just one known quote that the greeter will say to people enjoying the day in downtown Laguna Beach.
The history of the Greeter tradition in Laguna Beach runs deep. One of the most famous greeters in history was Eiler Larsen, a Danish immigrant who became the most well-known and beloved figure in Laguna Beach. He first arrived in Laguna in the 1930s and was officially recognized as the town’s greeter in 1963. With his long, flowing hair, big beard, and signature red shirt, Eiler would stand on Pacific Coast Highway, enthusiastically waving at people passing by. He became such a cherished member of the community that he was given a key to the city. His image is still seen around town today, including on murals and even in a bronze statue outside Greeter’s Corner Restaurant.
Greeter’s Corner Restaurant, located downtown near Main Beach, was named after the famous Eiler Larsen. This spot holds historical significance, as Eiler spent decades standing on that very street corner, welcoming visitors to Laguna Beach. The restaurant pays tribute to his legacy with a statue and a set of footprints embedded in the sidewalk, marking the spot where he once stood. Many locals and tourists alike visit this place not only for a meal but also to learn about Laguna’s rich history and its iconic greeters.
Throughout the years, the greeter tradition has remained a vital part of Laguna Beach’s culture. While each greeter has brought their own unique personality to the role, they all share the same mission—to spread joy and make people feel welcome. Michael Minutoli, the current greeter, continues this legacy with his energetic personality and positive spirit. Known for his flashy outfits and charismatic energy, Michael is more than just a greeter; he is a performer, a storyteller, and a symbol of the town’s warm and inviting atmosphere.
Laguna Beach has always been a community that embraces its unique charm and celebrates individuals who contribute to its welcoming environment. Many residents have fond memories of growing up with a greeter waving at them on their way to school or work. For tourists, encountering the Greeter is often a highlight of their visit, adding a personal touch to their experience in Laguna Beach. The tradition has created an emotional connection between the city and its visitors, reinforcing the town’s reputation as an artistic and friendly haven.
As Laguna Beach continues to evolve, the hope remains that the Greeter tradition will carry on for generations to come. Whether it’s through public support, recognition, or even new individuals stepping up to take on the role, the presence of a Greeter adds something special to the town’s atmosphere. Many locals believe that having a greeter is not just about the act of waving but about representing the spirit of Laguna Beach—a spirit of warmth, inclusivity, and kindness.
Everyone in Laguna Beach loves the tradition of the greeter. He has made this city so special for so many years, and Laguna would absolutely not be the same without him. He spreads love to everyone in the community, and everyone loves him back. Many hope that the tradition of the greeter will continue for future generations, ensuring that Laguna Beach remains a place of kindness, warmth, and friendly faces for years to come.
